Tips: 10 Mistakes that Most People Make

Guest Blogging 101 – How to Get Started

Guest blogging has been one of the age-old traditions when it comes to building brand awareness and driving traffic to a website or a blog. If not for anything else, it provides editors with great quality content they can publish from experts in their fields of specialization. But going by the ever-changing dynamics of search engine optimization, most people wonder just how viable is guest blogging at this time and age? The good news is guest blogging is an age-old tradition that seems to be getting better by the day with no likelihood of ever getting phased out no matter how the times will change. In other words, no matter what changes take place when it comes to SEO and ranking algorithms, guest blogging will still be a very valuable optimization strategy.

And of course, the benefits are well documented, top among them increasing relevant traffic to a website and building great backlinks. The beauty of guest blogging is the fact that it benefits both the publisher and the blogger. On the flip side of the coin, the benefits of getting published on a reputable website and gaining notoriety is good enough for a writer, especially those trying to gain ground.

To get started, you need to start your guest blogging venture with a professionally designed website. You need to create this site by ensuring you have implemented up-to-date SEO strategies and that the design of the website is user-friendly. Step two would be to cold pitch for opportunities to guest post in a field relevant to your niche and this you can start by searching on Google. Simply key in such terms as submit a guest post, accepting guest posts, guest post guidelines, etc. and you are sure to find something to get you started into the next step. You can also check with social media pages, the likes of Instagram, Twitter, and Facebook and see what your potential targets are talking about. Most Companies will always post their need for this service you are offering on their social media pages so be sure to check it out.

Last but not least, ensure you are prepared enough to contact your targets and be ready with relevant content that will be valuable to them. What this means here is that you need to stand out of the crowd by taking the time to study each blog that you would wish to get published on. This gives you an opportunity to determine and understand their target audience so you can speak directly to them through your content. Only then can you write that killer pitch letter of application after going through their publisher’s guidelines to know what you are getting yourself into.

You may also like...